EaseMyTrip signs MoU with UP Eco-Tourism Board to promote hidden gems

Travelling is always fun but it can get tiring when you get down to booking flights and hotels. It is here that online travel portals like EaseMyTrip (EMT) come to rescue and help you with your travel plans with loads of options and least efforts.

Recently, EMT signed an MoU with Uttar Pradesh Eco-Tourism Development Board to promote tourism in the state. This partnership aims to be a game changer for eco-tourism in UP and simultaneously open the doors to making the hidden gems more visible to tourists. 

EMT will also promote registered homestays in Uttar Pradesh and has plans to launch a promotional campaign to highlight them as unique and preferred lodging options. Moreover, the company plans to develop educational material and focus the content on bird sanctuaries, drawing insights from successful case studies like Okhla Bird Sanctuary and Bharatpur Bird Sanctuary.

For the convenience of customers, EMT plans to introduce customised packages and focus on hidden locations to help them experience authentic cultural encounters, enjoy local cuisines and buy artisanal handicraft.