Diversey BW Hotelier the GM Show Season 2: A Resounding Success And Trailblazing Journey
In the ever-evolving landscape of hospitality, where innovation and adaptability are key, the Diversey BW Hotelier GM Show Season 2 has concluded with resounding success, leaving an indelible mark on the industry. A marathon of 36 episodes spanning nearly six months, this virtual series, a brainchild of BW Hotelier, has achieved unprecedented milestones, cementing its status as a trailblazer in the realm of hospitality.
Comparing it to the inaugural Season 1 in 2021-2022, the growth is evident – from 20 episodes to a whopping 36 in Season 2. Equally impressive is the increase in participation, with Season 2 featuring 192 distinguished Regional Heads, Area Directors and General Managers, a significant leap from the 124 in the previous season. This statistic alone speaks volumes about the show’s growing popularity and influence within the hospitality community.
One of the high points of this season lies in its extensive coverage and outreach. From the northern reaches of Kashmir to the southern tip of Tamil Nadu, and from the western expanse of Gujarat to the eastern frontiers of the North East, the show has penetrated every nook and cranny of the country. Notably, it has extended beyond Tier II cities, bringing to the forefront the diversity and vibrancy of the Indian hospitality landscape.
The thematic discussions in Season 2 have not only been relevant but have also demonstrated foresight into the future of the industry. The quality of these discussions has been nothing short of top-notch, offering invaluable insights and perspectives from seasoned professionals. The show’s commitment to addressing pertinent issues facing the hospitality sector has set it apart, providing a platform for meaningful discourse and collaboration.
The proof of the show’s success lies in its viewership numbers. With a massive following, the Diversey BW Hotelier GM Show has become a staple for industry professionals, enthusiasts, and aspiring hoteliers. The decision to conclude the season with episodes set in Agra and Punjab & Chandigarh reflects the show’s commitment to showcasing diverse landscapes and cultures within the hospitality tapestry.
A significant takeaway from Season 2 is the affirmation that the hospitality industry is not only on a growth trajectory but is also blessed with exceptional general management talent. General Managers featured on the show have not only represented their brands and hotels with distinction but have also made compelling cases for themselves as industry leaders. This bodes well for the future of hospitality in India.
It’s worth acknowledging that no brand, whether in India or overseas, has attempted such a colossal virtual series over such an extended period. The success of the Diversey BW Hotelier GM Show is a testament to the brand power of BW Hotelier and the dedication of its focussed team. Their ability to orchestrate and succeed in such a venture is commendable and adds another feather to their cap.
In terms of Share of Voice (SOV), reach and networking, BW Hotelier has not only dominated the virtual space but has also outperformed competitors across print, online, shows, events, awards and social media. The impressive shows, busy schedules and cutting-edge products have positioned BW Hotelier as an undisputed leader in the hospitality media landscape.
As the curtains fall on Season 2, BW Hotelier looks ahead with anticipation. The brand promises to continue its journey of reinvention, with exciting developments across its platforms. The industry can expect more ground-breaking initiatives as BW Hotelier remains committed to its credo – at BW Hotelier, the sun never sets.
As we bid adieu to a happening and eventful 2023, the stage is set for a spectacular 2024 filled with energy, vigour, passion, and innovation. BW Hotelier leans on the foundation of an amazing industry that showcases India in its pristine glory and vivaciousness, while promising even more spectacular stories and shows in the years to come. n
