A Cultural Odyssey in the Heart of Kutch

THE TERM “Rann” finds its roots in the Gujarati language, where it translates to “desert.” This linguistic origin encapsulates the essence of the expansive and awe-inspiring desert landscape that serves as the backdrop for the cultural extravaganza known as Rann Utsav – The Tent City. The word “Rann” not only signifies the geographical setting but also evokes a sense of boundless beauty, inviting the uninitiated to explore the mystical charm of the White Rann and immerse themselves in the vibrant tapestry of traditions, art, and celebrations that unfold within this desert realm.

Nestled in the expansive White Rann of Kutch, Gujarat, Rann Utsav – The Tent City, curated by Evoke Experiences, emerges as a beacon of cultural celebration and experiential hospitality. This global tourism festival invites travellers from across the world to immerse themselves in the rich traditions, vibrant heritage, and breath-taking landscapes of rural India. This exploration delves into the allure of Rann Utsav, the visionary creators at Evoke Experiences, and the enchanting tapestry that unfolds within the grandeur of the tent city.

The EntryEvoke Experiences: Crafting Journeys Beyond Opulence

Pioneering glamping, Evoke Experiences transcends the ordinary, weaving sustainability into every venture. Their commitment champions local artisans, integrating their talents into immersive experiences. From the Eco Retreat in Odisha to the Chetak Fest in Maharashtra, Evoke Experiences has left an indelible mark on experiential hospitality. Their magnum opus is Rann Utsav – The Tent City, a harmonious blend of luxury and tradition in the heart of rural Kutch.

Rann Utsav – From Obscurity to Global Limelight

Once a hidden gem, Rann Utsav has blossomed into a bustling tourism destination, endorsed by India’s Prime Minister, Shri Narendra Modi. His captivating visuals on social media showcased the mesmerising allure of the White Rann and Dhordo village. Visits in 2009 and 2015 marked a turning point, propelling Dhordo onto the global stage. Today, Rann Utsav is a must-visit on the bucket lists of both domestic and international travellers.

Monumental Scale: Rann Utsav Tent City Unveiled

This year’s edition marks an even grander celebration, boasting an ensemble of 410 opulent tents spanning various classifications. By the conclusion of the Rann Utsav festivities, an estimated 500,000 guests will have experienced the enchantment of the tent city.

The Tent City transcends mere visual delight; for those unfamiliar with the luxury tent experience, these accommodations redefine opulence. Air-conditioned and equipped with the finest amenities, including WiFi, cable TV, attached baths with dressers, and refrigerators, these tents offer a level of comfort and sophistication unparalleled in their grandeur. To comprehend the sheer scale of this urban oasis, envision a cityscape stretching nearly 1.75 m. The meticulous design and comprehensive facilities make Rann Utsav Tent City a haven of luxury, providing guests with an unforgettable blend of comfort and indulgence amid the cultural extravaganza of Rann Utsav.

Seamless Connectivity: Ahmedabad Gateway

Rann Utsav’s appeal is heightened by its exceptional accessibility, acting as a gateway for eager travellers. Connectivity from Ahmedabad, featuring state-of-the-art roadways, a modern rail network, and convenient air travel options, ensures the tent city is within easy reach. The road journey, traversing well-maintained highways, becomes an integral part of the adventure, offering glimpses of Gujarat’s picturesque landscapes.

The rail network provides a nostalgic journey for those who prefer the rhythmic clatter of train tracks. Efficient air connectivity, with modern airports facilitating swift travel, ensures the tent city is a short flight away from major cities. Ahmedabad’s proximity brings the world to the doorstep of every wanderlust-driven traveller.

Activities Unveiled: Exploring the Rich Tapestry

The festival promises an array of activities catering to diverse interests. From exploring the historical significance of Dholavira’s excavation site to reaching the spiritual heights of Kala Dungar, each activity offers a unique perspective on the region’s cultural and natural wonders. Stargazing in the Rann forest, exploring Nirona Village with renowned Rogan artist Padma Shri Abdul Gafur Khatri, witnessing the grandeur of the sunset on the white salt plains, camel rides, para-gliding and a tantalising vegetarian cuisine festival contribute to an immersive experience that transcends the ordinary.

The HaatLocal Haats and Artisanal Treasures: Shopping Extravaganza

No cultural immersion is complete without a touch of local shopping. Rann Utsav offers vibrant local haats within the Tent City, showcasing the exquisite craftsmanship of local artisans. From intricately designed handicrafts and fabrics to unique footwear, drapes and tapestries, visitors can indulge in a shopping spree supporting the local economy. Digital transactions ensure a seamless experience, making each purchase a cherished memento of the cultural richness discovered at Rann Utsav.

Culinary Delights: A Gastronomic Adventure

Beyond visual and tactile experiences, Rann Utsav tantalizes the taste buds with its renowned vegetarian cuisine festival. Carefully curated to showcase the diverse flavours of the region, each meal becomes a gastronomic adventure. From traditional delicacies to contemporary interpretations, the culinary offerings add another layer to the overall sensory experience.

Sustainability at the Heart: A Magnificent Tapestry

As the beating heart of Rann Utsav, sustainability is not merely a buzzword but a guiding principle woven into every aspect of the festival. The commitment to environmental responsibility goes beyond lip service, manifesting in tangible actions that contribute to the preservation of the pristine landscapes of Kutch.

First and foremost, the very structure of Rann Utsav exemplifies the commitment to sustainability. At the end of each season, a remarkable feat is undertaken – all tents, furniture, and fixtures are meticulously packed away, preserving them for the next year. This annual ritual not only ensures the longevity of the infrastructure but also minimises the environmental impact associated with permanent constructions. The careful disassembly and storage of these elements exemplify the dedication to minimising the festival’s footprint on the delicate ecosystem of the White Rann.

One of the most striking features of Rann Utsav’s sustainable practices lies in its power supply. The festival relies on solar sources for its electricity needs. The vast expanse of the White Rann is not only a canvas for cultural celebrations but also a canvas for harnessing the power of the sun. This reliance on clean energy not only reduces the carbon footprint but also sets an inspiring example for large-scale events aiming for eco-conscious practices.

The seamless movement within the tent city is facilitated by electric golf carts and e-rickshaws, all powered by electricity sourced from renewable energy. These vehicles, silent and emission-free, glide through the festival grounds, providing a convenient and environmentally friendly mode of transportation for guests. It’s not just a means of getting from point A to point B; it’s a commitment to reducing the ecological impact of human activities on the fragile ecosystem of the Rann.

In the heart of the festival, where culinary delights are crafted to perfection, sustainability extends to the kitchens. Every effort is made to run the kitchens with utmost efficiency. Careful portion management ensures that food waste is minimised, reflecting a conscientious approach to resource utilisation. This meticulous attention to detail not only aligns with sustainability goals but also reflects a respect for the resources and a commitment to responsible consumption.

In essence, Rann Utsav’s commitment to sustainability is not a mere addendum to its grandeur; it’s an integral part of the festival’s DNA. The meticulous packing and unpacking of the infrastructure, the reliance on solar power, the use of electric vehicles, and the efficient management of resources in the kitchens collectively create a magnificent tapestry of sustainability. It’s a testament to the idea that cultural celebrations can coexist harmoniously with nature, leaving behind not just footprints in the sand but a legacy of responsible event management for future generations to admire and emulate.

In conclusion, Rann Utsav – The Tent City by Evoke Experiences is more than a cultural extravaganza; it’s a holistic journey that caters to diverse interests. The seamless connectivity from Ahmedabad ensures that the journey is as delightful as the destination. The shopping opportunities and diverse culinary offerings complement the grandeur of the tent city, creating an immersive experience that transcends the ordinary. As travellers explore the wonders of Rann Utsav, they contribute not only to the local economy but also carry with them a tapestry of memories woven from the threads of culture, tradition, and adventure. In this fusion of luxury and tradition, Rann Utsav emerges as a timeless celebration etched in the annals of cultural exploration and experiential travel, beckoning travellers to a world where every adventure is a legend and every story is etched in the annals of timeless exploration. 

Evoke Experiences’ Rann Utsav Tent City is a distinctive concept that blends the emerging trend of glamping with carefully curated, unique experiences set against the backdrop of a natural habitat. Offering a truly unparalleled tourist experience, every visitor becomes a brand ambassador, and our best marketing tool is the positive word-of-mouth generated from their stay.

The tented accommodation, designed for a temporary four-month period, encompasses all essential hospitality amenities, experiential tours and active involvement of the local community, providing an authentic flavour of Kutch. It offers a 360-degree view of Kutch, seamlessly merging cultural and local aspects to craft a unique experience. 

The Tent City takes 45 days for both setup and dismantling, involving 350 artisans in the process. Housing approximately 1,100 people a day, the tents can accommodate up to 1,200 during weddings when three beds are allowed per tent. As the official contractor, our parent company, Lallooji and Sons, boasts extensive experience, having been the largest provider of tents at Kumbh Mela. We are well-versed in the technical requirements for creating hospitality facilities and holistic experiences at tented venues.

Over the past decade, we have hosted 2.5 lakh guests. Our biggest USP is the natural component — the mesmerising white desert that graces us for four winter months. 

Looking forward, we aspire to explore captivating natural sites like Kuno for future expansion. Our goal is to demonstrate that remote locations can be commercially viable for tourism by efficiently creating, curating, and operating facilities within 45 days. Site selection involves assessing connectivity, special natural features, and the potential for creating unique experiences. We primarily focus on sites in Madhya Pradesh, Uttar Pradesh and Gujarat.

Our primary task is to craft comprehensive itineraries and involve the local population as much as possible in the entire endeavour.

Bhavik Sheth, COO, Evoke Experiences