Très 2024 sets the platform to accelerate tourism growth across India

In a significant boost for the tourism industry, Très 2024 took place on April 25-26 at Andaz Delhi. Now in its sixth edition, this event highlighted 60 of the region’s premier boutique hotels, retreats, lodges, camps and pioneering travel concepts within the luxury and mindful tourism sectors. This year’s showcase attracted an audience of over 50 overseas travel operators from markets including the UK, France, Australia, the USA, Germany, among others, along with more than 100 Indian travel companies from across the nation.

The guiding vision of Très is to connect a select group of meticulously curated properties and travel experience providers with a precisely targetted audience of tour operators and travel facilitators. This collaboration aims to stimulate travel within and outside the country, fostering industry growth that is broad in impact and sustainable in nature. Diverging from traditional trade shows, Très facilitates bespoke, one-on-one appointments between buyers and sellers opening positive business opportunities for the industry.

The event is being supported by Madhya Pradesh Tourism and Uttar Pradesh Tourism departments. The show has received an overwhelming response from overseas as well as domestic travel companies as well as the hotelier community.

The Très 2024 exhibitors, ranging from boutique properties to historic forts and palaces, wildlife lodges, wellness retreats, private villas, and glamping sites, all share same philosophy - united by a strong, concept-driven approach that celebrates the unique stories and personalities behind each property. Each exhibitor offered personalised, immersive hospitality experiences, while also being mindful of their environment and local communities.

“Madhya Pradesh Tourism is proud to support the Très 2024 travel event. An enriching opportunity for the travel community to come together and explore the finest of boutique hotels that the region offers, Madhya Pradesh was there in full force, with over 20 luxury hotels and jungle lodges and of course, the Tourism Board itself. During these two days, we met companies from the USA, UK, Switzerland, Australia, Japan, Mexico, Spain and even best of Indian travel designers that will surely boost Inbound as well as domestic tourism into Madhya Pradesh,” said Sheo Shekhar Shukla, Principal Secretary, Department of Tourism, Government of Madhya Pradesh

“Très has our continued support from the previous editions. In fact, this year, we further collaborated with Très to extend a pre-event familiarisation trip for select overseas operators where they experienced focused itineraries within Uttar Pradesh. This was done to highlight and market circuits such as Agra, Kannauj, Dudhwa, Ayodhya, Bundelkhand, and Varanasi. We are very pleased with the outcome and impact that the event and are committed to encouraging and supporting well organised platforms for tourism growth such as Très,” shared Preeti Srivastava, Deputy Director, Department of Tourism, Government of Uttar Pradesh.

“We firmly believe that the subcontinent stands as a premier global destination for leisure, luxury, and inspirational travel, distinguished by its unique diversity and transformative experiences. Très embodies this belief, presenting a focussed showcase of few exceptional travel offerings. We are immensely thankful for the support from our lead sponsors, Uttar Pradesh Tourism and Madhya Pradesh Tourism. Their backing has been a significant source of motivation for all involved,” added Sowmya R Vijaymohan, Director at Très.

Adding to the value of the platform, Très Ignite sessions led by travel, destination and media experts will discuss relevant topics pertaining to the present and future possibilities in the region's travel landscape, destination perspectives and niche experience-focussed interests.