By BW Hotelier
YATRA.COM HAS appointed Vikrant Mudaliar (see photo) as the Chief Marketing Officer (CMO) of the company. He will be responsible for leading marketing activities across all Yatra.com business-lines and group entities.’? While focusing on strengthening Yatra’s brand equity in the travel category, he will be responsible for driving the marketing and communications strategy to support the company’s overall strategic objectives. The role will also have him responsible for all traffic and consumer marketing initiatives across web and mobile platforms and driving customer-engagement and loyalty.
Commenting on the appointment, Sharat Dhall, President, Yatra.com, said, ’We are extremely excited to have Vikrant as part of the leadership team at Yatra. He belongs to a rare breed of marketing professionals who have created and built brands in new categories. Vikrant’s experience in traditional marketing and digital media coupled with his consumer understanding will be crucial in Yatra’s next phase of growth.’
Mudaliar brings with him over 16 years of experience and has handled leadership roles across business management, marketing, sales and strategy functions. He has experience across sectors such as e-commerce, media and entertainment, automobiles and consumer goods. Mudaliar previously served as Chief Sales & Marketing Officer at Lenskart.com. He has also previously worked at Tata Sky Ltd. as Vice President-Brand Marketing where he played a key role in making Tata Sky the category leader and also a leading consumer brand in the country. While his longest stint was with Tata Sky for close to a decade, he has also previously worked at General Motors India, Jumbo Electronics Dubai and Pepsi Foods Ltd.
’Travel as a sector has always intrigued me and to work for Yatra at this pivotal time, when the industry is seeing customer empowerment like never before through innovative e-commerce platforms, is absolutely thrilling,’ said Vikrant. He added, ’Consumers are currently expecting brands to find relevant, unique and interesting ways to interact with them. Yatra has visibility and services across travel categories and I hope to make its reach wider and measurable in a lot of ways. I am keen to adopt new digital technologies in developing marketing innovations that help travelers identify Yatra as the most obvious choice.’
