IHG Hotels & Resorts introduces new advancements in its loyalty programme
As guests embark on a new era of travel and the hospitality industry continues to recover, IHG Hotels & Resorts turns to its pioneering loyalty program to make one of its most significant investments to date. IHG Rewards’ loyalty programme has introduced new tier and bonus point earning structure – which will go live during March. It is designed to help members earn more points faster and have more ways to use them than ever before. These changes include introducing a new Gold Elite tier starting at 20 nights, with an industry-leading 40 per cent bonus point structure; renaming of the ‘Spire Elite’ tier to ‘Diamond Elite’ to simplify member recognition and understanding of its highest tier, which will retain its 100 per cent bonus point structure and improving bonus point earn levels across all other Elite tiers.
“If there's anything that has united the world in the last two years, it's the realisation that no virtual platform can replicate the value of travel and making memories with those we love. Travel is its own biggest reward, and that’s really at the heart of what we’re doing with our loyalty programme. Each time our members choose to stay at our hotels, we are increasing their opportunity to travel more, experience more, and reap benefits they won’t get anywhere else. Our distinct portfolio of brands recognises no two travellers are the same, helping guests and members make the right decision for all their travel needs,” said Keith Barr, Chief Executive Officer, IHG Hotels & Resorts.
“We’ve made a lot of developments in the loyalty space over the years, but travel and hospitality have evolved considerably, and our guests’ needs are changing. These changes are just the start as we prepare to fully relaunch a truly transformed program later this year. We’ll continue elevating and enhancing our loyalty offerings with iconic brand partnerships and extensions, tailored experiences for our customers, enhanced benefits and so much more,” he added.
