Hyatt India launches new F&B campaign

Hyatt India has shown up a new Food and Beverage (F&B) campaign, further cementing its position as a leader in India’s luxury culinary landscape. Rooted in Hyatt’s core value of caring for people, the campaign highlights its exceptional dining legacy and innovative approach to culinary.

Hyatt’s signature restaurants such as La Piazza, TK’s Oriental Grills, China House, and The Flying Elephant have set benchmarks in the culinary world. This campaign celebrates these iconic establishments and their commitment to authenticity, creativity, and unforgettable guest experiences.

Conceptualised by Animal and directed by Achowe, the campaign showcases Hyatt’s distinctive dining philosophy through a captivating brand film. At its heart is Hareesh, a dedicated Hyatt staff member, whose attention to detail embodies the brand’s ethos. Alongside, Hyatt chefs craft culinary masterpieces, creating memories “Made with Love, Cherished Forever.”

“This campaign represents a bold new chapter in our culinary journey, one that celebrates the evolving tastes and preferences of Indian consumers. By showcasing our commitment to exceptional cuisine, authentic service, and unforgettable experiences, we're challenging traditional notions of luxury dining and inviting guests to discover a world of experiences that's both accessible and exceptional. Above all, the campaign is rooted in our purpose of `Care`. The line `No matter what we do, Our restaurants take all your attention` is based on the insight that exceptional F&B experiences are a powerful thing. They can even make you forget other great things about our hotel –like fabulous service, attention to detail, and thoughtfulness. The film ends with the message `Made with Love, Cherished Forever` epitomising the attention to detail and effort behind all our F&B offerings that result in unforgettable experiences for our guests” said Deepa Krishnan, Head of Marketing, India and Southwest Asia, Hyatt.

The campaign also explores the emotional connection between food and guests, reflecting on how great meals evoke joy, connection, and indulgence. Highlighted across digital, OOH, and property platforms, this initiative reinforces Hyatt’s reputation as a pioneer in India’s hospitality industry.

“Hyatt globally and in ASPAC is known for our F&B programme. In India, Hyatt has a strong legacy with restaurants like La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, Koyo Koyo, Malabar Café and many more. At Hyatt, we're committed to redefining luxury dining in India. We're passionate about exceeding expectations and crafting experiences that linger long after the meal is finished. From the first bite to the last, every detail – our chefs' creativity, our staff's warmth, and the ambience – is thoughtfully designed to make our guests feel truly special and celebrated,” said Thomas Angerer, Director of Food & Beverage, India and Southwest Asia, Hyatt.