By Jestin Antony
MEIKO, SINCE its inception in the year 2007 in India, has witnessed a dramatic change in the way the dishwashing/ware washing machines were purchased then and now. Earlier, the challenge was to convince the end users especially the non-hotel/restaurant segment, about the importance of having a dishwasher, instead of washing dirty dishes, glasses and cutlery by hand.
People have now realised the importance of having a dishwasher in their facility, as they have understood the issues involved with manual washing, starting with water wastage, which has always been a big concern; ensuring constant supply of manpower in metro cities for such works; maintaining the quality of wash and hygiene levels using these frequently changing manpower.
We still face these questions, but it is a lot easier to convince the end users, so there is a major change in the way the whole kitchen facility is designed by planners and how the whole procurement process is handled.
Basically, these days instead of questions like, why we need a dishwasher? The end user lays a lot of emphasis on the energy efficiency, practical capacity of the machine, durability of the machine, kind of service support they will have, ROI - if they opt for a specific energy saving model etc.
Meiko has been constantly engaged in R&D activities, to improve the basic ware wash technology and make their machines more and more energy efficient and sustainable. Just a few years ago, Meiko had introduced the new M-iQ range of rack conveyor/flight type dishwashers ,which has been a great success and created a major buzz in the hospitality and food service equipment industry.
The outstanding performance of M-iQ with over 30 per cent savings in the operation cost is transforming ware washing industry around the globe.
After M-iQ, very recently the new M-iClean range of under counter dishwashers were launched. In India it was launched at an event on the sidelines of the AAHAR 2015 exhibition held in March. New launches that are expected by end of the year or early next year is new range of rack conveyor dishwashers and also the new generation of Hood type dishwashers.
In terms of marketing strategies, the focus will continue to be on the hotel segment and Institutional catering segment, covering corporate and industrial canteens. Meiko has not been traditionally active in the QSR segment as this segment has been extremely price sensitive.
However now the times are slowly changing; the customer has now realised the importance of investing on a durable brand/model which has a strong service support, and hence the QSR segment is keenly looking at brands like ours to cater to their expansion plans.
The focus will remain within this three main segments; hotels, canteens and QSR segments. We also want to tap into potential hospitality business development happening in neighbouring nations especially Sri Lanka, Bangladesh, Nepal and The Maldives.
-Jestin Antony is-Managing Director & CEO,-Meiko (Asia) Techcentre Pvt Ltd.
MEIKO, SINCE its inception in the year 2007 in India, has witnessed a dramatic change in the way the dishwashing/ware washing machines were purchased then and now. Earlier, the challenge was to convince the end users especially the non-hotel/restaurant segment, about the importance of having a dishwasher, instead of washing dirty dishes, glasses and cutlery by hand.
People have now realised the importance of having a dishwasher in their facility, as they have understood the issues involved with manual washing, starting with water wastage, which has always been a big concern; ensuring constant supply of manpower in metro cities for such works; maintaining the quality of wash and hygiene levels using these frequently changing manpower.
We still face these questions, but it is a lot easier to convince the end users, so there is a major change in the way the whole kitchen facility is designed by planners and how the whole procurement process is handled.
Basically, these days instead of questions like, why we need a dishwasher? The end user lays a lot of emphasis on the energy efficiency, practical capacity of the machine, durability of the machine, kind of service support they will have, ROI - if they opt for a specific energy saving model etc.
Meiko has been constantly engaged in R&D activities, to improve the basic ware wash technology and make their machines more and more energy efficient and sustainable. Just a few years ago, Meiko had introduced the new M-iQ range of rack conveyor/flight type dishwashers ,which has been a great success and created a major buzz in the hospitality and food service equipment industry.
The outstanding performance of M-iQ with over 30 per cent savings in the operation cost is transforming ware washing industry around the globe.
After M-iQ, very recently the new M-iClean range of under counter dishwashers were launched. In India it was launched at an event on the sidelines of the AAHAR 2015 exhibition held in March. New launches that are expected by end of the year or early next year is new range of rack conveyor dishwashers and also the new generation of Hood type dishwashers.
In terms of marketing strategies, the focus will continue to be on the hotel segment and Institutional catering segment, covering corporate and industrial canteens. Meiko has not been traditionally active in the QSR segment as this segment has been extremely price sensitive.
However now the times are slowly changing; the customer has now realised the importance of investing on a durable brand/model which has a strong service support, and hence the QSR segment is keenly looking at brands like ours to cater to their expansion plans.
The focus will remain within this three main segments; hotels, canteens and QSR segments. We also want to tap into potential hospitality business development happening in neighbouring nations especially Sri Lanka, Bangladesh, Nepal and The Maldives.
-Jestin Antony is-Managing Director & CEO,-Meiko (Asia) Techcentre Pvt Ltd.
 (1)_20241123171717_original_image_49.webp)
 (1)_20241123140245_original_image_25.webp)
