By Bikramjit Ray
2015 FOR The Park Hotels, is a time to expand their Zone by the Park brand across India. The first of this new breed of ’design-conscious, price-conscious’ hotels opened at the end of 2014 in Coimbatore. Their next hotel, in Jaipur, is slated to open very soon, an inside source told BW Hotelier.
The vision is for the Zone by the Park to become a hub of social interaction for the modern business and leisure traveller.
More properties will open in Mahabalipuram, Old Mahaballipuram Road (OMR), Chennai and Raipur (Chhattisgarh) this year.
Speaking about the launch of the first property, Priya Paul, Chairperson, Apeejay Surrendra Park hotels Ltd. said, ’Over the years we have noticed a growing demand for a new kind of a hotel, for a new kind of traveller, someone who is moving up the ladder and is at ease with themselves.’
Leveraging this opportunity, we have created a mid-segment ’design- conscious, price conscious brand’. We are delighted to launch the first property of ’Zone by The Park’ in Coimbatore, which will cater to its design conscious customers. Our vision is to have a slice of The Park in every city people travel to.’
Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Ltd. said, ’Zone by The Park has been created as a place that is always on the move. A managed property, ’Zone by The Park’ at Coimbatore has 56 rooms at an average tariff of Rs 3,500 ’ Rs 5,000 per night We are confident that Zone by The Park will appeal to the consumers here and add value to their experience.’
The new brand borrows from The Park’s design spirit but with a much younger and buzzy feel. There are nooks for modern gizmos, well-planned storage spaces, a lively casual lounge - Z Bar, and many extras that will have guests coming back for more.
A free flowing world cuisine experience just off the lobby with multiple service points and formats and innovative multi-pricing options will give guests the Bazaar experience. Unusually for India the meeting zones will be like creative studios for inspiring and quirky ideas instead of formal office space.
Bikramjit Ray is Executive Editor, BW Hotelier.
2015 FOR The Park Hotels, is a time to expand their Zone by the Park brand across India. The first of this new breed of ’design-conscious, price-conscious’ hotels opened at the end of 2014 in Coimbatore. Their next hotel, in Jaipur, is slated to open very soon, an inside source told BW Hotelier.
The vision is for the Zone by the Park to become a hub of social interaction for the modern business and leisure traveller.
More properties will open in Mahabalipuram, Old Mahaballipuram Road (OMR), Chennai and Raipur (Chhattisgarh) this year.
Speaking about the launch of the first property, Priya Paul, Chairperson, Apeejay Surrendra Park hotels Ltd. said, ’Over the years we have noticed a growing demand for a new kind of a hotel, for a new kind of traveller, someone who is moving up the ladder and is at ease with themselves.’
Leveraging this opportunity, we have created a mid-segment ’design- conscious, price conscious brand’. We are delighted to launch the first property of ’Zone by The Park’ in Coimbatore, which will cater to its design conscious customers. Our vision is to have a slice of The Park in every city people travel to.’
Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Ltd. said, ’Zone by The Park has been created as a place that is always on the move. A managed property, ’Zone by The Park’ at Coimbatore has 56 rooms at an average tariff of Rs 3,500 ’ Rs 5,000 per night We are confident that Zone by The Park will appeal to the consumers here and add value to their experience.’
The new brand borrows from The Park’s design spirit but with a much younger and buzzy feel. There are nooks for modern gizmos, well-planned storage spaces, a lively casual lounge - Z Bar, and many extras that will have guests coming back for more.
A free flowing world cuisine experience just off the lobby with multiple service points and formats and innovative multi-pricing options will give guests the Bazaar experience. Unusually for India the meeting zones will be like creative studios for inspiring and quirky ideas instead of formal office space.
Bikramjit Ray is Executive Editor, BW Hotelier.
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