The Health Factory raises $3.5 Million in seed funding led by Peak XV’s Surge

The Health Factory has announced that it has raised $3.5 million in a Seed funding round led by Peak XV’s Surge. The investment marks a significant milestone as the company continues to redefine bread consumption with a focus on quality, authenticity, and consumer well-being.

The Health Factory has made a name for itself with innovative offerings such as India’s first Protein Bread and Vegan Protein Bread, alongside its popular zero maida bread, all products being chemical and preservative free. The brand's products are now available in major cities, including Mumbai, Pune, Bangalore, Delhi, Chandigarh, Ahmedabad, Lucknow, Hyderabad, and Chennai, through quick commerce platforms such as Zepto, Swiggy Instamart, and BlinkIt.

The company aims to further penetrate Tier 1 and Tier 2 cities to address the growing demand for healthier bread options. The new funding will accelerate its efforts in product development and R&D, driving the creation of new product segments. Additionally, the company plans to expand its retail presence in both general and modern trade channels. The investment will also enhance logistics and operational technologies, ensuring streamlined processes to support the company’s rapid growth.

Vinay Maheshwari, Founder, The Health Factory, stated, “We are thrilled to have the backing of Peak XV’s Surge along with Kartik Mehta and Ali Tambawala, Sunil Tulsiani as we enter our next phase of growth. This investment will enable us to disrupt additional markets with our health-focused offerings. We have received interest from numerous Tier 1 and Tier 2 cities, and this funding will allow us to expand our reach to more pin codes, ensuring our products are accessible to more consumers seeking healthier options.”

The funding will be pivotal in amplifying the brand's retail footprint, making The Health Factory's products readily available to consumers nationwide. The future is bright, and The Health Factory is leading the charge in transforming healthy bread consumption across India.