Somali Bajpai appointed Cluster Marketing Manager for Crowne Plaza New Delhi Mayur Vihar and Holiday Inn Katra

Somali Bajpai has been appointed as the Cluster Marketing Manager for Crowne Plaza New Delhi Mayur Vihar and Holiday Inn Katra, bringing a strategic, dynamic, and creative approach to enhance the brand presence and market penetration for both the hotels.

Bajpai's strategy will focus on enhancing Crowne Plaza New Delhi Mayur Vihar's positioning as a vibrant destination catering to both business and leisure travellers in the capital city. She plans to implement innovative storytelling, curated events, and tailored PR and digital campaigns that resonate deeply with diverse set of guests and clients.

At Holiday Inn Katra, Bajpai aims to leverage the hotel's serene surroundings to attract spiritual and adventure-seeking travellers. Her approach will include crafting unique, compelling narratives and creating memorable experiences that highlight Katra’s tranquil yet adventurous allure.

"Somali is known for her knack for creating strategic collaborations with media and industry partners. Her appointment signifies a strategic initiative to innovate marketing strategies and reinforce the market positioning of both Crowne Plaza New Delhi Mayur Vihar and Holiday Inn Katra within the IHG portfolio," said Veenu Rastogi, Area Director of Sales and Marketing, IHG South West Asia and DOSM, Crowne Plaza Mayur Vihar.

With a robust background at leading PR agencies such as Adfactors PR, PR Pundit, and roles at HT City and DD News, Bajpai brings a profound understanding of media dynamics and consumer behaviour. Her successful tenure at Crowne Plaza New Delhi Okhla, marked by award-winning food festivals, demonstrates her ability to drive marketing and public relations initiatives.