Hilton's luxury brands to experience major growth and new openings

Hilton's luxury brands are poised for significant growth, with plans to open over 500 hotels in prime locations worldwide, including New York, Costa Rica, Athens, and Osaka. Key upcoming openings include the restored Waldorf Astoria New York, set to welcome guests in Spring 2025, and the debut of Waldorf Astoria in Japan. The company has also launched the "Hilton for Luxury" programme to enhance booking experiences for luxury travel advisors.

"Global demand for unforgettable stays and sophisticated accommodations is undeniable, and we’re inspired by what lies ahead as we expand our award-winning brands into dynamic markets like Kuala Lumpur, Sydney, and Athens," said, Dino Michael, Senior Vice President and Global Head of Hilton Luxury Brands.

Future developments include new hotels under the Waldorf Astoria, Conrad, LXR, NoMad, and Signia by Hilton brands, as well as a new signature programme aimed at offering immersive local experiences. With a focus on sustainability and wellness, Hilton's luxury offerings are expanding to meet the evolving preferences of travellers, promising enriching experiences in some of the world’s most desirable destinations.