Global Hotel Alliance expands global footprint with the signing of four new properties

Global Hotel Alliance (GHA) has announced the signing of four new prestigious regional hotel brands, expanding its presence in some of the world’s most popular tourism destinations.

Paramount Hotels in the UAE, Unike Hotels in Norway, Sunway Hotels & Resorts in Malaysia and Andronis in Greece, add 32 properties to the world’s largest alliance of independent hotel brands, enriching its diverse portfolio with a mix of city and resort hotels that cater to the preferences of a wide range of travellers.

This expansion provides the 28 million members of the GHA DISCOVERY loyalty programme with more choices of unique properties in sought-after leisure destinations.

Paramount Hotels introduces Hollywood glamour and cinematic experiences to GHA DISCOVERY, offering members two signature properties in Dubai. Located in the vibrant Business Bay, the property exudes timeless elegance with film-inspired design, luxurious themed and characterised suites, and world-class dining, ideal for both leisure and business travellers. Meanwhile, Paramount Hotel Midtown, also in the Business Bay district, is envisaged as an artistic retreat with a focus on wellness and creativity, featuring breathtaking views, chic interiors, and a rooftop infinity pool. 

Andronis brings a collection of boutique hotels to GHA located on two popular islands in the Aegean Sea – Santorini and Paros. The properties range from the flagship Andronis Luxury Suites on Santorini, with just 33 villas and suites perched on a cliff and a restaurant.

Unike Hotels brings a distinctive Scandinavian touch to the GHA portfolio. Each hotel in the Unike group is a unique reflection of its local environment, offering guests a blend of modern comfort and traditional Norwegian hospitality. In just a few years, Unike Hotels has grown to become a hospitality industry success with a collection of 17 exclusive hotels in sought-after locations across the country. Spanning from Bergen, through mountains and fjords at Leikanger Hotel and into the deep forests at Rømskog Spa, all the way down to Utsikten Hotel in southern Norway.

Sunway Hotels & Resorts, the hospitality division of Malaysian conglomerate Sunway Group, manages 11 hotels and resorts, offering GHA DISCOVERY members a wide range of choice in Malaysia, as well as the increasingly popular Asian cities of Phnom Penh, Cambodia, and Hanoi, Vietnam. Sunway’s Malaysia properties are known for their prime locations and excellent amenities.

“The addition of these four regional independent hotel brands provides our 28 million GHA DISCOVERY members with an even greater choice of unique destination experiences. Each brand brings its own distinct character, appealing to growing traveller appetite for enriching stays in upscale and luxury properties, whether for culture and heritage, wellness and relaxation, or family fun and connection,” stated Chris Hartley, Chief Executive Officer, Global Hotel Alliance. “The integration of Unike Hotels, Sunway Hotels & Resorts, Andronis and Paramount Hotels into GHA DISCOVERY will also generate significant growth opportunities through the platform, enhancing cross-brand activity and revenue for all GHA hotel brands.”