AHAAR 2015 Concludes, Here’s What You May Have Missed (Part 1)

By Shantanu Jain Ahaar USEAHAAR 2015 closed its door this weekend. The 30th edition of the hospitality sector trade fare saw more than 800 companies from India and abroad taking part, all for a slice of the ever growing Indian hospitality pie. Spread over the expanse of Pragati Maidan, official estimates have been in the vicinity of 40,000 footfalls from just industry and ancillary sectors. BW Hotelier was there and profiles some of the big players in the sector. Here is part 1 of a series looking at the important hospitality vendors who attended the fair. Elan Professional Appliances Pvt Ltd, one of the largest commercial refrigeration companies in India made their presence felt at Ahaar 2015 with two of their key products at display. A portable battery freezer which can be used for outdoor catering and a glass door freezer which has been designed to suit the demands of the Indian consumer market. Speaking upon the current trends in the market for the refrigeration industry Rajan Jain, Director of Elan Professional Appliances Pvt Ltd, ’The big daddies of the retail and hospitality industry are willing to experiment with new products but the bulk of the market is still cost driven and price sensitive. Our main aim down the line is to be able to cater to all refrigeration. We do not want to restrict ourselves by putting a number on what we aspire to achieve.’ Also present at Ahaar was Stefab India Ltd, manufacturers of commercial washing machines. BW Hotelier managed to speak to Zehen Arora, ’Director, Sales at Stefab India Limited who told us,’We have been participating in this exhibition for the past two decades and the response this year is certainly better than before. We cater to hotels, hospitals, export houses and industries likes these who need industrial washing machine equipments.’ Stefab showcased around 40 products with diverse features costing between Rs 7 lakh and Rs 40 lakh. Nilkamal Ltd was also present at Ahaar 2015, showcasing two major products their UPC101 product, an insulated box for transporting food and managing temperature and an adjustable dish and ice carrier for banqueting. Speaking exclusively to BW Hotelier, Manish Singhi, Country Head (Hospitality Division) at Nilkamal Limited said,’This year at Ahaar, we registered a good response as customers across the country visited us. We now look forward to create awareness about our brand in the hospitality industry, the metro cities know about us, but we also want to target tier two and tier three cities.’ Charan Singh, Owner, Diamond Engineering works, manufacturer and supplier of churners and softy machines told BW Hotelier, ’we currently own about 65 per cent of the total market in our sector and we are receiving around 400 enquiries for our machines every day at Ahaar. Though our main target is the hotel industry and ice cream manufacturers, down to line we want to expand our market further.’ Also present at Ahaar were ITW Food Equipment Group with its premier brand Hobart. On being asked upon the response received by the brand at Ahaar, Avinash Singh, Country Manager, ITW Food Equipment Group told BW Hotelier, ’Except for the first and the last day, we got great response at Ahaar. Currently, we have ware washing and food preparations equipments and considering the competition we have got 60 per cent of the total market share in the industry.’ Singh told us that the company was very active in the 5 star hotel segment but considering that the Indian market was growing in restaurant and canteen segment, the idea was to take their products to this segment of hospitality industry as well, eventually. Shantanu Jain is Junior Correspondent, BW Hotelier.-

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